About Digital Ambassadors

The City of Johannesburg (CoJ) as part of its developmental service delivery model called Jozi@work, is focusing on building the capabilities of its residents in order to enable them to provide services to meet the city’s resources needs.

As part of the roll out of the 1000 Wi-Fi hotspot throughout Johannesburg, the CoJ will be capacitating approximately three thousand (3000) Digital Ambassadors to train its residents to utilize and benefit from the broadband connections in their areas.

The CoJ has partnered with the University of Johannesburg (UJ) who will act as a Capacity Support Agent for the Digital Ambassadors.  Entrepreneurial youth will be able to enroll as Digital Ambassadors throughJozi@work institutional mechanisms. Three thousand will be selected, capacitated and deployed in designated suburbs as identified in the CoJ’s spatial targeted areas.

These Digital Ambassadors will be trained in digital, business and life skills as well as mentored by UJ students. They will further be provided with tablets, branded clothing and marketing material to reach a targeted 720,000 residents of the CoJ over an 18-month period.

Residents will be trained to access online services including banking and digital map navigation as well as interact with the Maru a Jozi (cloud) portal to link up with a range of online services including work and job-search tools.

Through the Digital Ambassadors Programme ‘job seekers’ will be turned into ‘job makers’ to provide crucial services in the utilization of the high speed broadband of the city. In addition to increasing the digital footprint of the city, the programme will further create a platform for innovation, economic growth and community development.

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